Network Marketing:
You are probably like so many people- you have been obtrusively accosted by one network marketer or another. Maybe you attended a prospect meeting for a network marketing company and were a bit bewildered by how the people, around you, carried on as if they were attending a church revival over soap, changing their buy habits or a shopping club. Maybe you went so far as to sign up because you felt these people were like you- striving for a better life, wanting to escape from the rat race and an desiring an alternative to the trappings of the corporate slave existence. Latter you realized that the revival behavior was all hype and that you don't spend $300 a month on household products and you don't feel good about convincing hundreds of others to do the same, unless of course they have a cleaning business, restaurant, daycare center, cafeteria, nursing home, ect. My household budget, as a single person, for everyday goods is rarely over $50 a month. My friend with a husband and four kids doesn't come close to $300 a month for household goods and food.
Perhaps you were turned off by the deceptive way you were invited into the business. Someone gave you 'business information' in the form of a tape, video or DVD. You examined the media and it didn't say anything about the product nor did it reveal the company- it just explained network marketing and boasted its many advantages. Possibly the tape or DVD showed sensationalized scenes of speed boats complete with water skiers, billion dollar mansions, private jets, exotic vacation beaches and the like.
Here is the reality:
The many riches we crave may be wonderful things to aspire to- however the promos don't really show how hard the people have had to work to get to that income level. It seems to paint a picture of effortless abundance. Network Marketing has wonderful rewards and many things to offer. At the same time it is a major time investment (it ought never be a monetary investment that you can't afford) initially, which until recently was never admitted to me during any promo of network marketing companies I have looked at in the past it takes lots of time and effort to get started. The pay off is worth it; it is not instant and effortless.
The truth about network marketing, like any road to riches, is that it requires an investment:of effort, time, and hard work. The pay off is not instant or a "get rich quick" and I believe it should be presented realistically. I would venture to guess that this is why people drop out of network marketing. I think people often believe that they will make massive amounts of money instantly and that it will be with little or no effort. In many situations, possible unintentionally, people are set up to believe the business will go this way- that somehow they will be passive and the business opportunity will be active. The opposite is true- the business is lifeless and passive and will not work if you do not work it.
In our contemporary culture we are set on instant gratification - clicking and downloading at high speed. Network marketing does not work this way. The concept, in its reality, is very hard for many people to get their mind around. In Network Marketing every connection you make with an other person is a pipeline. Many look at a NWM compensation plan, including people in my family, and are not impressed with the commission that you get from selling product through individual orders. Looking at the business in terms of an individual order and the earned commission is like looking at one puzzle piece of a 1000 piece set. What we need to understand is that it is not about the commission of a single sale or even a month of sales- it is about building a network, a pipeline that will travel to infinite distance and in many directions. Building this network requires consistency, persistence and dedicated passion for what your company is offering. When we make a connection with someone there are limitless possibilities that can emerge from that one person, far beyond a sale. (and in some cases no sale) However the potential of that connection has any number of possibilities. That individual could be someone in need of a home based business- a MLM person"s dream right? Well maybe not and even that assumption give us an inaccurate reputation. That one person knows other people and has a family all of whom represent possibilities. For example I sell
educational toys- one would assume that I would only be interested in parents who can buy
toys for their kids. Parents are my obvious market; even someone without kids is a worthwhile prospect because they know others and likely have family or maybe they really love kids and would
love a related career. Maybe that one individual knows a teacher or they happen to have 14 children in their family via siblings and cousins. Maybe that one person has absolutely no children in their life but in talking to them you find out their best friend, relative or neighbor who is a teacher. Perhaps this person directs a non-profit and I can offer a fundraiser that will raise funds for them during the holiday season.
Another positive that network marketing offers is one that many don't think of or recognize. Network marketing does not impose limits based on race, sexual preference, gender, or disability. An individual doing the business may discriminate- if they do they are banishing their own success-the business itself does not impose these limits. In my business building I am doing all that I can to build a diverse team. I did not realize this particular advantage of network marketing until I became disabled myself, unable to work a conventional 9-5 job. This factor is a blessing to me and I feel proud that I can help others benefit, who may be limited in a conventional job situation.
To build my network I am working on attracting people who have the patience and the abstract thinking ability to understand and embrace this kind of marketing.
The Distinction Between Network Marketing and Conventional Sales:Unlike conventional sales, as stated success is not measure or even contingent on a given day's commission. In conventional sales the salesperson sells a certain volume and earns a specified percentage. This is straightforward, predictable and maybe the immediate compensation looks better on paper. In network marketing you could have a 0 sales day and it could be the day that plants the seed that makes your first several thousand dollars. On this 0 sales day you could meet someone that ends up being a successful recruit who builds that branch of your organization to great success. Perhaps that person you meet that 0 sales day introduces you to that person who, combined with your coinciding efforts, is the one you help to succeed in building that portion of your business to great success. (therefore ensuring your success) These scenarios could happen that month or in the future and you don't necessarily know on a given day. It may be that this uncertainty makes people uneasy and apt to quit and traditional sales people shy away.
Let me offer a different perspective- what if you knew everyday that everything you do in relation to others is planting seeds. If you have ever gardened you know that some seeds sprout and grow and some don't- the way to ensure a lush garden is to continue to plant seeds and care for them. (care for seeds = follow through) You have to have the persistence to keep planting and caring for those seeds and the patience to watch them grow. The end result is a lush garden that continues to grow and by and by you reap the rewards.
Myths (or assumptions) and Truths about Network MarketingOne thing that bothers me is the assumption crititcs make about network marketing. Here are some basic Myths and truths demysitfy and decode network marketing
Myth:
All the money in network marketing is for the people at the top. People in their downline do all the work to finance the paychecks of the people at the top
Truth: When you are in network marketing you are at the top- you are the top of your team and earn income based on your team accomplishments. You
earn overrides from your team's accomplishments because of the time and effort you invest in trainning, supporting, guiding, and recruiting team members in your downline. These efforts take time,energy and resources- people often don't recognize that their is hard work done to earn these overrides. What so many folks don't realize is that the people at the "top" have worked very hard to earn the income they've achieved. Much of the work that they have done is establising working systems for their downline to succeed through duplication. The top folks, who signed up on "the ground floor" when the company began also took a chance- if the company had gone out of business in the first few years they would have lost out. I have signed on with Discovery Toys as a solid and established company, that those long before me helped to secure.
Myth: "I am not a sales person"
Truth: In network marketing is that you don't have to be a salesperson. The skills of a good network marketing company are teachable. I believe in the quality and integrity of most network marketing products. Naturally, when you are with a network marketing company you network with others from different companies because it always helps to have consumer customers and it is a sisterhood-brotherhood. The products I've tried have been high quality. The logic behind this is that if they weren't no one would sign up. There are many advantages to having someone share the products with you personally, in an impersonal culture. People hopefully sign up with a network marketing company because they believe in the products- this is what sells the products successfully which does not require sales ability. To be successful at network marketing the best strategy is to let the products speak for themselves. While sales savvy isn't necessary, the person that will succeed needs to be sociable, congenial, listen well, friendly, very outgoing and kind. Anyone can aquire these qualities if they really want to. A good sponsor will train their team members in techniques that are simple and duplicatable.
Myth: Network marketing products are overpriced
Truth: I strongly believe that most network marketing products have supperior quality. The company I very critically eluded to in the first paragraph due to business practices I don't agree with has some impressive quality to its products. This company actually ensures that their vitamin supplements are pesticide free by purchasing surrounding field around their fields to avoid pesticide run off. This same company's cleaning products seems pricey but a $20 box of laundry soap lasted me a year when I was doing my own personal laundry plus a high volumn of linens for my massage business.
The
toys I sell are lifetime guarunteed, have won safety awards, and average $15. They also last for many
years of a child's development as each
toy is used in different ways for advancing developmental stages.
The quality of network marketing products needs to be superior or individuals wouldn't sign up to market them. A major store chain can have product on a shelf and the people that work there don't really need to care about the quality of the product or even know about the product. In network marketing a distributor markets the products to customers without retail overhead therefore the quality is often far superior for the price.
Myth: People in network marketing are pushy, use high pressure sales tactics and are deceptive
Fact: Individuals can be any or all of these things. A good network marketing company discourages aggressive tactics. I myself have been the recipient of what I call deception- I have been offered 'business opportunites' and no one would tell me the name of the company until I sit for an "Advantages- of- network- marketing 101 course" I personally don't agree with this stadegy. I am a
Discovery Toys Educational Consultant and I am proud of this and I have hesitation letting people know. The wonderful lady that sponsored me says "I'd love to have you on my team" while handing out her business card with our company, head held high. I do the same.